Snacks To Go

I.Executive Summary Jill Harms is the assistant category Manager for the Nuts, Natural Snacks and Cookies class at Sathers, Inc., with a half year of experience merchantman her. The Sathers brand dates back to 1936, beginning with cookies while later adding candy, wrong(p) and natural snacks to the brands offerings. Per Sathers President, William Bradfield, the political segmentationys last is to be profitable, continue to grow, with a focus on candy. future(a) reaping strategies include the growth of the nut, natural snacks and cookie return line, entirely the intent is for candy to be the core fruit line. Sathers prides itself on providing value that includes product quality, variety, availability, cost, packaging and quantity. Sathers has a securities industry improvement with its fast distribution model that controls the product from intersection to the sell commercialize. Sathers has tar braceed the product category that Jill represents for g rowth, with the new Snacks to Go unquestionable as bulge out down of the strategy. The initial product line instauration produced sales results that did not meet expectations.

Jill must bring forth recommendations to the clubs Director of Marketing, Mike Halverson, on the future of the Snacks to Go product line, with possible course of action including new grocery research, a different marketing approach, adding candy or cookies, impairment adjustments or abandoning the product all together. II.Situational Analysis Phase 1: The Environment 1. sparing Conditions and Trends a.Candy consumption in the U.S. is on the educate in the 10 yea! r period preceding the case, with 16 lbs per capita in 1986 increasing to 22 lbs in 1994. b.Growth is seen in part due to an increase in societal health soulfulness allowing more people to be rewarded with a candy product. c.Sathers both(prenominal) for $1.00 brand is likely to do better in suffering economic conditions. d.The majority of candy buying decisions are make at the point of purchase. e.The market research indicates that the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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